Who We Are
The Blue Blaze Story
Follow a trail deep in the woods, and you may stumble upon a painted marking on a tree. Known as a blaze, this simple symbol serves an important purpose – it leads you down the right path.
A good communications plan is like a blaze. You need to chart the best path to reach your audiences. You choose the correct symbols and messages to catch attention. Finally, you place them where they will be seen, noticed and followed.
At Blue Blaze Public Relations, we are focused on identifying the right messages, delivering them through the right channels to the right people, to ultimately influence a behavior. It’s a discipline that at its core is very simple. Yet it couldn’t be more important.
“When not in the office, Kim can be found following blazes - her proudest personal accomplishments are hiking the North Country Trail Hike 100 Challenge, backpacking the Grand Canyon and cycling a century. In her spare time, she helps favorite organizations like the Public Relations Society of America and Fulton Street Market. ”
The Founder
Kim Skeltis, APR, has been blazing trails her entire life. Accredited in Public Relations through the Public Relations Society of America (PRSA), Kim brings 20+ years of communications expertise serving organizations from corporations, to non-profits, to government agencies. A veteran of the agency world, Kim offers the collective experience of working at two global PR agencies (managing the Detroit office for one of them) and a boutique firm. With that experience comes a sensitivity to helping her clients articulate and solve their business needs.
Kim is a communications generalist at heart, equally comfortable managing an influencer tour of travel writers and content providers visiting Michigan tourist destinations as she is a media launch of the country’s smallest vehicle in 50 cities. She has assisted clients in almost every industry sector, specializing lately in supporting travel & tourism, economic development and non-profit clients. Kim’s PR tenure also includes in-house positions with the Michigan Department of Natural Resources, Central Michigan University and a commercial construction firm.
For more about Kim, visit her on LinkedIn.
